FASHION
We take part in brand strategy development and:
- Value proposition
- Positioning
- Values
- Competitive advantages
Creating fashion collections, we rely on brand’s code and value proposition:
- Full collections based on fashion trends of future seasons
- Exclusive prints and patterns
- Collaborations and licensed capsule collections
Specializing mainly in new-born and kids apparel we focus on several critical aspects in our collections:
- Balanced assortment matrix (garments and accessories)
- High-quality cotton or semi-cotton fabrics and safe accessories
- Special cutting and soft seams, water-based printing etc.
- Cute prints and patterns
- Inhouse design and construction departments
- Own textile production in Armenia
- Inventory management within a collection lifecycle.
COMMUNICATION
As part of brand management, we contribute to the development and implementation of a unified communication strategy within a brand identity and theme of a collection:
- Photoshooting and lookbook
- Merchandising of collections in offline stores
- Social media content creation
The brand’s prevailing field is functionality, which makes it possible to attract the widest possible audience from parents-visionaries to sensitive ones.
- New-born and kids organic cotton clothing
- Natural colors and water-based printing
- GOTS and OEKO-TEX certified suppliers of fabrics
- Bright-colored, simple designed casual kids’ clothing
- Wide assortment, functionality, simplicity
- Low-price segment
- Kids’ clothing, accessories, footwear up to 8 years
- First-, second layers and outwear
- Up to three collections a year
TEXTILE FACTORY
The factory was established in 2018 in Charentsavan, Armenia.
- Inhouse design and construction departments
- Japanese (PEGASUS) and Chinese (AURORA) production lines – 50 000 garments/month
- Export markets – Russia, USA, EU
- Own warehouses in Charentsavan (Armenia), Saint-Petersburg and Moscow region (Russia)
In 2021, having reached a productivity of 50,000 products per month and with a staff of 60 employees, the factory was sold to partners from Armenia.
The factory was established in 2018
in Charentsavan, Armenia.
- Inhouse design and construction departments
- Japanese (PEGASUS) and Chinese (AURORA) production lines – 50 000 garments/month
- Export markets – Russia, USA, EU
- Own warehouses in Charentsavan (Armenia), Saint-Petersburg and Moscow region (Russia)
In 2021, having reached a productivity of 50,000 products per month and with a staff of 60 employees, the factory was sold to partners from Armenia.
FILM PRODUCTION
SILVI GROUP entered film-production industry in 2021.
Focus on international co-production and promotion of Art-house feature films.
The first co-production project in SILVI portfolio is “Yasha and Leonid Brezhnev” by Edgar Baghdasaryan (Armenia-Russia co-production).
This is the story of 80–year-old retiree Yash Malayan, who, like Alice, lives in his Wonderland - the USSR and is friends with all the former leaders of the socialist camp and legendary revolutionaries. For Yasha, the year is not 2021, but still 1976, when he was a delegate from Armenia to the XXV Congress of the CPSU Central Committee.
EDUCATIONAL CLUSTER
In 2023 the Group's governing council decided to create and develop an educational cluster for creative careers in Armenia.
Our overall BUSINESS GOAL is to position EDUCATIONAL CLUSTER FOR CREATIVE CAREERS to become the UNIQUE and the ONLY educational format, No.1 educational hub in the region, where the best international Schools in their sphere of specialization prepare professionals for worldwide creative industries:
- Fashion
- Film and Animation
- Art and Design
- Culinary and Hospitality.
Photo by Marina Aydinyan, CCO SILVI GROUP
hello@bluegreens.ru
ADDRESSES
2/22, Kadzhaznuni str., Yerevan
+374 44 160380
190, Moscovsky pr., Saint-Petersburg
+7 812 777 78 22
+7 921 759 40 83